The coaching app that knows what's on the bar.
Load It is a coaching app for strength coaches. You write the program, your clients train from it, and the app tells them exactly which plates to load for every set.
- Paste in the programs you already have
- Plate math done for your clients
- One flat price for unlimited clients
What makes Load It different.
Load It knows the bar, the plates and the gym each client trains in. And you can run all of it from your phone.
Your clients don't have to do plate math.
When the weight changes between sets, the app tells them exactly which plates to put on or take off.
- It works for warm-ups, working sets and drop sets.
- It uses the plates their gym actually has.
- Clients can color their plates, from galaxy to gold.
Type a weight and see the plates.
This is the plate math Load It does for your clients between every set, using the plates their gym actually has.
Put on 45 + 45 lb a side.
Standard gym: 45 lb bar with 45, 35, 25, 10, 5 and 2.5 lb plates.
Leave your phone in your bag.
Start on your iPhone, then log every set from your wrist. The watch draws the bar, counts down your rest and tracks your heart rate, even when your phone is in a locker.
Log from your wrist
Turn the Digital Crown to change the weight, then tap Log set.
See the plates
The watch draws the bar for every set and shows which plates go on or come off.
Rest on your wrist
Rest counts down with −30s, +30s and Skip buttons, and your next set is ready.
Heart rate on your summary
Your summary shows heart rate, zones and recovery, and the workout is saved to Apple Health.
When your phone is back, everything catches up, and each set is saved once.
Needs an Apple Watch with watchOS 10 or later, paired with your iPhone.
Write a whole training block in minutes.
Lay out weeks across the top and exercises down the side, then copy week 1 across the block.
How it worksPaste a program from Google Sheets, or upload a PDF, Excel file, Word file or photo.
How it worksSet how much to add once, and each client's weight goes up when they hit their reps.
How it worksLoad It checks every weight in a program against each client's own bar and plates.
How it worksChoose from 349 exercises with coaching cues, or add your own exercises and videos.
How it worksRun EMOMs, AMRAPs, circuits and rounds for time, with the timer built in.
How it works
Clients always know what to lift and how to load it.
Load It shows exactly which plates go on or come off between sets.
How it worksClients log every set from their wrist, with the bar drawn and rest counting down.
How it worksClients film a set, and you slow it down, draw on it and send it back.
How it worksIf the rack is taken, clients can swap the exercise without changing your program.
How it worksSee estimated maxes, records, strength scores and training load, written in plain words.
How it worksEvery workout ends with a summary worth sharing, and trophies for real strength firsts.
How it works
See who needs you, and keep every client on track.
See everything waiting on you in one list, with a quick fix for each.
How it worksLoad It flags HRV drops, rising fatigue and big jumps in training load.
How it worksSend your questions on a schedule, with the week's numbers already filled in.
How it worksGo through last week one client at a time, with a reply box for each.
How it worksRun group chats, a wins feed and leaderboards that a beginner can win.
How it worksSee clients' meals one by one, get meal photos, and send a weekly nutrition check-in.
How it works
Sell, book and onboard clients in the same app.
Set your hours and session types, book clients, and sync with your calendar.
How it worksSet up onboarding once, and every new client goes through it.
How it worksBuild what you sell, share a link, and keep everything you earn.
How it worksYour clients see your logo and colors in the app, starting from the sign-in screen.
How it worksUpload your client list from any app or spreadsheet. Nobody is emailed until you say so.
How it worksBring your coaches under one business, each with their own clients, on one bill.
How it works
Hi, I'm Kim. You might know me as Buff Mama.
Women-owned companyI've been lifting for over ten years. When I got pregnant, all the conflicting advice about training through pregnancy left me frustrated, so I became a pre and postnatal fitness coach myself. As Buff Mama, I help moms get strong in the gym and confident in life.
I'm also a scientist, with a master's in bioinformatics from Johns Hopkins. I built Load It because it's the app I wanted for my own coaching.
Education
- M.S. BioinformaticsJohns Hopkins University
- B.S. Animal ScienceUniversity of California, Davis
Certifications
- Personal Trainer, Nutrition Coach and Online CoachNASM
- Pre and Postnatal CoachMamasteFit
Lifters can use Load It too, for free.
You don't need a coach. Use the Plate Loader, set up your gym's plates, track habits and macros, and log your progress. If you work with a coach later, their programs show up in the same app.
- Plate LoaderType any weight and see how to load it.
- Habits and macrosDaily habits, streaks and your own targets.
- ProgressWeight, measurements and progress photos.
- Apple HealthSleep, steps and recovery, all in one place.
Your clients' data is theirs.
Clients choose what their coach sees, anyone can download or delete everything, and nothing is sold or used for advertising.
Free while we're building it.
After that, you'll pay one flat price for unlimited clients, and we never take a cut.
It's enough for friends and family, or a few clients on the side.
- Programs, Tracks, booking and packages
- Clients see "Coached on Load It" instead of your logo
It doesn't go up as you get more clients, and we take 0% of what you earn.
- Taking payments is included
- Your own logo and colors
- 30-day trial, and you don't need a card
Coaching with a team? $19 a month per coach at ten, on one bill.
We'll move you over.
During the beta, send us your programs and your client list and we'll set them up in Load It for you. Mention it when you request access, and nobody hears from you until you say so.
Is it really free?
Yes, while it's in beta, with no card needed. If you join during the beta, you'll pay $15 a month instead of $29 for as long as you stay.
What happens when I get more clients?
Nothing changes. You pay per coach, not per client, so your price stays the same no matter how many clients you have. Growing your business shouldn't cost you more.
Can I add other coaches?
Yes. Start a team and invite them. Each coach keeps their own clients, you see how everyone's doing, and it's one bill that drops to $19 a coach at ten.
What happens to my clients' videos?
Videos are kept for six months and then deleted. Your notes and anything you drew on the video stay for good, so you can still look back at the feedback you gave on that lift.
Do my clients have to pay?
No. Your clients don't pay Load It anything, and we don't take a cut of what they pay you.
Can clients book sessions with me?
Yes. Set your hours on the Calendar tab, then book them yourself or let them book inside your hours.
Can I import my client list?
Yes. Upload a CSV or Excel export from the app you use now, or your own spreadsheet, or paste a list. You check everyone over first, and nobody gets an email until you say so.
Does it work on Android?
Yes. The Android app is in testing on Google Play: join the testers group with the Google account on your phone, then become a tester and install it. It also works in a web browser at loadit.io.
Pounds or kilograms?
Both. Each person can pick whichever one they like.
Can I get my data out?
Yes. In Settings you can download everything in your account, including your programs and your workout history.
Can I use Load It without a coach?
Yes. Lifters can use the Plate Loader, set up their gym's plates, track habits and macros, and log their weight, measurements and progress photos, for free. If you start working with a coach, their programs show up in the same app.
Can I track my own training too?
Yes. You can be your own client, so your training is in the same app as everyone else's.
Try it with a program you've already written.
Paste in a real program and see how quickly it's ready to send.
Free during beta · No credit card