Stop fighting your coaching software.
You know how you want to program. The problem is most coaching apps make you click through 47 screens just to write it.
Load It gives you the speed of a spreadsheet, without having to coach out of a spreadsheet.
- Build weeks at a time
- Paste in programs you already wrote
- Set progression rules once
| Exercise | Week 1 | Week 2 | Week 3 | Week 4Deload |
|---|---|---|---|---|
| Back Squat | 70% · 5×5 | 72.5% · 5×5 | 75% · 4×5 | 65% · 3×5 |
| Bench Press | 70% · 5×5 | 72.5% · 5×5 | 75% · 4×5 | 65% · 3×5 |
| Deadlift | 72.5% · 3×3 | 75% · 3×3 | 77.5% · 3×2 | 67.5% · 3×3 |
| Barbell Row | 3×10 @7 | 3×10 @7 | 3×10 @8 | 3×8 @7 |
Your program should look like a program.
Weeks across the top. Exercises down the side. That's it.
Write week 1, apply it across the block, then change what actually needs to change.
- Percentages, RPE, fixed weights or progression rules, all in the same program
- Copy weeks and drag exercises around
- Change one number without opening six menus to get to it
Basically: we got rid of the annoying part.
Already program in Google Sheets?
Good. Keep your spreadsheet. Just paste it into Load It.
It reads the program, fills in the builder, and lets you check everything before you save it.
No rebuilding it exercise by exercise. No spending your Sunday moving programs from one piece of software into another.
Copy. Paste. Coach.
| A | B | C | D | |
|---|---|---|---|---|
| 1 | Exercise | Week 1 | Week 2 | Week 3 |
| 2 | Back Squat | 70% 5x5 | 72.5% 5x5 | 75% 4x5 |
| 3 | Bench Press | 70% 5x5 | 72.5% 5x5 | 75% 4x5 |
| 4 | Deadlift | 72.5% 3x3 | 75% 3x3 | 77.5% 3x2 |
| 5 | Barbell Row | 3x10 @7 | 3x10 @7 | 3x10 @8 |
- Back Squat3 weeks
- Bench Press3 weeks
- Deadlift3 weeks
- Barbell Row3 weeks
One program. Different lifters.
This is where Load It gets interesting. Say you program:
Those shouldn't produce the same next workout. Load It tracks what each person actually did and works out the next load for that lifter, while leaving your original program alone.
You write the progression. Load It runs it. So one program can go to 20 people without turning into 20 programs you have to babysit.
Your clients shouldn't need a calculator to lift.
Instead of making them stare at the bar working out which plates come off, Load It just tells them.
That's the whole idea behind the name. Load It knows their bar and the plates they actually have, so it can show them how to build the weight you programmed.
- Warm-ups, working sets and drop sets. All of it
- Fewer loading mistakes
- Less plate math, more lifting
Booking and training, in the same app.
Set your hours, say what you offer, and book clients without keeping a second app open all day.
In-person sessions open that day's workout, so you log their sets while you coach them. Their numbers, bests and next weights update like they logged it themselves.
- Suggested times, near when each client usually trains
- Weekly clients booked once, not every week
- Credits, late cancels and no-shows. You decide each one
- Clients can book themselves, but only when you turn it on
Sessions show up in Google, Apple or Outlook calendar too.
And it's not only a program builder.
Load It can run the rest of your coaching too.
Client automations
Build your onboarding once. Every new client gets the same experience without you remembering to send everything.
Form checks
Clients upload a lift. Draw directly on the video and send your feedback back in the app.
Timed workouts
EMOMs, AMRAPs, circuits, intervals and rounds for time, with timers built into the workout.
Daily tasks
Give clients things to actually do: weigh in, upload a squat video, read something, take progress photos.
Exercise swaps
Rack taken? Equipment missing? Your client can swap the movement without changing the program you wrote.
Health data
Bodyweight, HRV and resting heart rate from Apple Health, alongside their training.
Groups
Run a gym, team or training group without moving everyone to another app.
Your brand
Your logo. Your colours. Your coaching page. Not ours plastered over everything.
Built for coaches who care about the programming.
A lot of coaching software is great at payments, habit tracking, meal photos and sending a 🔥 when someone finishes a workout. Then you try to program a 12-week strength block in it.
That's the part we wanted to fix. Load It is built around the way strength coaches already think:
The software should make that faster, not force you to change how you coach.
Hi, I'm Kim. You might know me as Buff Mama.
Women-owned companyI've been a devoted athlete for over a decade. When I got pregnant, all the conflicting advice about training through pregnancy left me frustrated, so I became a pre and postnatal fitness coach myself. As Buff Mama, I help moms get strong in the gym and confident in life.
I'm also a scientist, with a master's in bioinformatics from Johns Hopkins. Load It is the programming tool I wanted as a coach.
Education
- M.S. BioinformaticsJohns Hopkins University
- B.S. Animal ScienceUniversity of California, Davis
Certifications
- Certified Personal TrainerNational Academy of Sports Medicine
- Certified Nutrition CoachNational Academy of Sports Medicine
- Certified Online CoachNational Academy of Sports Medicine
- Prenatal and Postnatal Fitness CoachMamasteFit
- CPR/AED certified
Switching from another coaching app?
You don't have to rebuild your programs or move everyone in one day.
Paste in your programs
Copy them out of your spreadsheet, or copy the text out of a PDF export. Anything Load It can't read is flagged for you, never quietly dropped.
Invite your clients
Send each client an invite code from the app. Your clients don't pay Load It anything.
Move over at your own pace
Keep your old app running while you switch, and bring clients across when you're ready.
Use it free while we're building it.
Load It is currently in beta, so coaches pay nothing.
- No credit card
- No fake seven-day countdown
We won't take a percentage of what you earn from your clients.
What your clients pay you is your money.
Is it really free?
Yes. Load It is in beta, so coaches pay nothing and there's no credit card to enter. When paid plans launch it will be one flat price, and you'll see it on this page before anyone asks you for a card.
Do my clients have to pay?
No. Your clients don't pay Load It anything, and we don't take a cut of what they pay you.
Can I bring my programs over from another app?
Yes. Paste a program in from a spreadsheet, or copy the text out of a PDF export. Load It shows you what it read before anything is saved, and flags anything it couldn't read.
Can clients book sessions with me?
Yes. Set your hours and what you offer on the Calendar tab, then book clients yourself or let them book inside your hours. In-person sessions come with that day's workout, so you can log it while you train them. Sessions show up in Google, Apple or Outlook calendar too.
Can I import my client list?
Not yet. For now you invite clients yourself, by sending them an invite code from the app.
Does it work on Android?
Load It has an iPhone app, and it also runs in a web browser, so clients on Android can use it at loadit.io.
Pounds or kilograms?
Both. Each person trains in whichever unit they choose.
Can I get my data out?
Yes. In Settings you can download everything in your account, including your programs and your workout history.
Can I track my own training too?
Yes. A coach can also be their own client, so your training lives in the same app as your clients'.
Take a program you've already written.
Don't build a fake one just to test the app. Grab an actual program from your spreadsheet, paste it into Load It, and see how long it takes to turn it into something you can send to a client.
Free during beta · No credit card